General Mills turned to us in 2007 to help bring to life a contextual visualization that presents the Cheerios brand at an aisle entrance to draw consumers into the cereal category. This approach was determined to be mutually beneficial to the manufacturer and the retailer by leveraging the Cheerios brand to attract both breakfast consumers and snack consumers.
With permission from the retailer, we captured video footage of the aisle entrance in full high definition. We then tracked the footage in 3d to extrapolate the camera path in 3d. Finally we integrated a rendering of an ideal assortment placed at the aisle entrance. These videos were presented to the retailer to demonstrate and reinforce the strategy from a consumer perspective in the retail environment.